Controlling disparities
Control price disparities: detect undercuts on OTAs and recover direct sales
Monitor and correct price discrepancies between your direct channel and OTAs/bedbanks/metasearch engines. Use rate shoppers and metasearch engines to detect undercuts, manage rate parity from the channel manager/CRS, and activate a Best Rate Guarantee widget in the booking engine to avoid lost conversions. Apply close-out/stop-sell rules, couponing, and tax/fee controls to maintain rate integrity and maximize margins.
Controlling disparities
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