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Facial recognition

Guest experience

Facial recognition is a technology that allows people to be identified and authenticated by analyzing unique facial characteristics.

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Facial recognition

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Advantages

- Improves security and the guest experience by allowing quick and secure access to restricted areas of the hotel. - Facilitates the check-in and registration process, eliminating the need for physical key cards or access codes.

Features

Implementation of facial recognition systems for guest authentication in the hotel, enabling quick and secure access to rooms, restricted areas, and personalized services. Biometric guest registration in the hotel management system (PMS) through facial scanning, associating each guest's identity with their reservation profile and ensuring a frictionless experience from check-in to check-out. Improved security and data protection through the use of encryption technologies and secure storage of biometric information to prevent unauthorized access and ensure guest privacy. Personalization of services and experiences based on facial recognition, such as personalized greetings, recommendations for activities and additional services, and adjustment of room and amenity preferences. Integration with data analytics systems and artificial intelligence tools to track guest behaviors, preferences, and spending patterns, enabling more precise segmentation and personalized marketing strategies.

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