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Booking engine + metasearch engines

Marketing

The combination of a booking engine and metasearch engine for hotels is a strategy that leverages specialized online search engines and platforms for accommodation comparison and booking, such as TripAdvisor, Trivago, Google Hotel Ads, and others, to increase the hotel's visibility and direct bookings. By integrating the hotel's booking engine with metasearch engines, guests can search for availability and prices in real time, compare accommodation options, and complete reservations directly from the metasearch platform, facilitating decision-making and increasing the conversion of visitors into hotel bookings.

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Booking engine + metasearch engines

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Advantages

- Expands the hotel's visibility and reach by appearing on multiple online platforms and metasearch engines used by millions of users to search and compare accommodation options. - Increases the hotel's exposure and competitiveness by comparing prices and availability in real time with other similar properties in the same destination, which can attract more guests interested in booking directly. - Facilitates the booking process for guests by providing a seamless and convenient booking experience directly from the metasearch engine, eliminating additional steps and simplifying the search and booking process. - Allows the hotel to directly manage and control reservations made through metasearch engines, avoiding commissions and fees associated with intermediaries or online travel agencies (OTAs). - Provides data and tracking metrics to evaluate the effectiveness and return on investment (ROI) of metasearch campaigns and adjust strategies based on the results.

Features

- Comprehensive system for managing all hotel operations and processes, including reservations, check-in and check-out, room management, billing, accounting, inventory, and data analysis. - Centralization of information and automation of tasks to increase staff efficiency and productivity, reducing errors and redundancies in operational management. - Integration with other external systems and platforms, such as booking engines, distribution channels, revenue management systems, and marketing tools, to ensure data consistency and synchronization across the organization. - Remote, real-time access to critical information on the hotel's situation, enabling agile and informed decision-making to optimize business performance and profitability. - Flexible customization and configuration to adapt to the specific needs of each hotel, from small independent establishments to large hotel chains with multiple properties.

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