What is it?
A B2B hotel distribution platform is a technological tool that facilitates the marketing and distribution of hotel room and service inventory through sales channels and business-to-business (B2B) partners, such as travel agencies, tour operators, event management companies, corporations, group organizers, and others. This platform acts as a connection and negotiation channel between the hotel and its business partners, enabling centralized and automated management of contracts, rates, availability, reservations, and payments, as well as the exchange of information and data relevant to the marketing and sale of hotel products and services.
Ventajas de B2B distribution platform
- Expands the hotel's visibility and reach in the corporate market by connecting and distributing its room and service inventory through a diversified network of business partners and B2B sales channels, increasing business opportunities and occupancy rates for the property. - Facilitates the management and negotiation of contracts and rates with business partners by centralizing and standardizing sales, reservations, and payment processes and procedures, streamlining operations and reducing administrative burdens and time spent on commercial activities. - Optimizes the profitability and distribution of the hotel's inventory by enabling dynamic and efficient management of rates, availability, and restrictions based on demand and market conditions, maximizing the property's revenue and occupancy. - Provides detailed data and reports on sales performance, market trends, and business partner behavior, which aid in the evaluation, analysis, and strategic decision-making to optimize the hotel's marketing and distribution in the B2B market. - Allows integration and compatibility with other systems and tools used in the hotel, such as hotel management systems (PMS), reservation systems, billing systems, and others, for seamless, integrated management of all the hotel's operations and processes.
Funcionalidades aconsejadas de B2B distribution platform
- Development of a digital B2B (business-to-business) distribution platform that connects the hotel with travel agencies, tour operators, consolidators, and other business partners to expand its market reach and distribution. - Registration and publication of room inventory, rates, and packages on the B2B platform so that business partners can access and book hotel products directly and efficiently. - Configuration of customized distribution rules and policies for each business partner, including negotiated prices, cancellation conditions, and availability restrictions, to ensure consistency and transparency in transactions. - Automation of reservation and confirmation processes through the B2B platform, with direct integrations with the hotel management system (PMS) and other reservation systems to ensure real-time data synchronization. - Monitoring and analyzing business partner performance in terms of bookings, revenue, and profitability, using reporting tools and business metrics to optimize relationships and distribution strategies.
