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AI Big Data

Marketing

Artificial intelligence (AI) and big data in hotels refer to the use of algorithms and advanced analytics to process large volumes of data and extract meaningful insights and patterns that can be used to improve hotel management and operations. This includes service personalization, price optimization, demand forecasting, customer segmentation, revenue management, and more. The combination of AI and big data enables hotels to make more informed and strategic decisions to meet guest needs and maximize profitability.

AI Call Filter

Operations

AI (Artificial Intelligence) call screening for hotels is an automated system designed to identify, classify, and manage incoming hotel calls through the use of AI technologies such as speech recognition and natural language analysis. This allows calls to be efficiently routed to the appropriate departments or services and provides automated responses to common inquiries, reducing staff workload and improving the customer experience.

Accounts payable automation

Financial

Cloud-based solution for automating hotel accounts payable: digitize invoices, approve payments, and easily connect to your ERP.

Activity screens

Guest experience

Affiliate marketing

Marketing

Learn how affiliate marketing allows you to generate passive income. Discover effective strategies and best practices to succeed in this business.

Asistente virtual

Experiencia del huésped

Ofrece atención 24/7 con un asistente virtual para tu hotel. Responde al instante, mejora la experiencia del huésped y reduce carga operativa.

Audiovisual production

Marketing

Audiovisual production in hotels involves the creation of multimedia content such as videos, photographs, and presentations to promote the hotel, its facilities, and services.

Automation of Human Resources processes

Human Resources

HR process automation is a system that uses technology to manage and optimize tasks and processes related to human talent management in a hotel, such as recruiting, payroll management, performance tracking, and staff training.

Automation of operations processes

Operations

Operations process automation is a system that uses technology to automatically manage and execute operational tasks and processes in a hotel, optimizing efficiency and improving the quality of services and the customer experience.

B2B distribution platform

Distribution

A B2B hotel distribution platform is a technological tool that facilitates the marketing and distribution of hotel room and service inventory through sales channels and business-to-business (B2B) partners, such as travel agencies, tour operators, event management companies, corporations, group organizers, and others. This platform acts as a connection and negotiation channel between the hotel and its business partners, enabling centralized and automated management of contracts, rates, availability, reservations, and payments, as well as the exchange of information and data relevant to the marketing and sale of hotel products and services.

BPO (Business Process Outsourcing)

Financiero

Externaliza tareas clave como contabilidad, nóminas o facturación con un BPO especializado en hoteles. Ahorra costes, reduce errores y gana tiempo para centrarte en tus huéspedes.

Booking engine

Marketing

A hotel booking engine, also known as a booking engine, is an online reservation system that allows guests to search for availability, compare prices, select rooms, and complete reservations directly from the hotel's website. This system offers a seamless and convenient booking experience, eliminating the need for intermediaries or online travel agencies (OTAs). This allows the hotel to directly manage and control reservations made through its website, avoiding commissions and additional fees associated with intermediaries. A booking engine is a fundamental tool for increasing direct bookings and hotel profitability, while providing a superior booking experience for guests.

Booking engine + metasearch engines

Marketing

The combination of a booking engine and metasearch engine for hotels is a strategy that leverages specialized online search engines and platforms for accommodation comparison and booking, such as TripAdvisor, Trivago, Google Hotel Ads, and others, to increase the hotel's visibility and direct bookings. By integrating the hotel's booking engine with metasearch engines, guests can search for availability and prices in real time, compare accommodation options, and complete reservations directly from the metasearch platform, facilitating decision-making and increasing the conversion of visitors into hotel bookings.

Booking engine + web design

Marketing

A combination of booking engine and web design in hotels is a strategy that integrates an online booking system with the hotel's website to facilitate the booking of rooms and services directly from the digital platform. This approach allows guests to search for availability, compare prices, select rooms, and complete reservations quickly and conveniently, while browsing the hotel's website. In addition to offering a seamless booking experience, optimized and attractive web design can improve the visibility, usability, and attractiveness of the hotel's website, increasing the conversion of visitors into reservations.

Brand development

Marketing

Hotel branding involves creating and promoting a unique and compelling identity for the property, one that differentiates itself from the competition and resonates with the target audience. This includes designing a logo, selecting colors and typography, creating a brand narrative, and implementing marketing strategies to position and strengthen the brand in the minds of customers.

Business Intelligence

Financial

Business Intelligence (BI) for hotels is a technological solution that allows the collection, analysis, and visualization of key data in real time, optimizing the hotel's operational, commercial, and financial management. Through intuitive dashboards, automated reports, and advanced analysis tools, hoteliers can make data-driven strategic decisions and improve business profitability.

Business Intelligence Leisure Industry

Marketing

Business Intelligence (BI) applied to the leisure industry is a set of technologies and tools that allow the collection, analysis, and visualization of data related to the recreational and entertainment activities offered by a hotel, with the goal of improving customer satisfaction and profitability.

Business Intelligence Marketing

Marketing

Business Intelligence (BI) applied to marketing is a set of technologies and tools that allow the collection, analysis, and visualization of data related to a hotel's marketing and promotional activities, with the goal of improving the effectiveness and return on investment (ROI) of marketing strategies.

Business Intelligence Revenue

Revenue Management

Business Intelligence (BI) applied to revenue management is a set of technologies and tools that allow the collection, analysis, and visualization of data related to a hotel's pricing, distribution, and revenue management strategies, with the goal of optimizing profitability and maximizing revenue.

CDP (Customer Data Platform)

Marketing

A customer data platform (CDP) is a tool that allows you to collect, integrate, and manage customer data from multiple sources in one place. This includes transaction data, online interactions, website behavior, and social media behavior, which is used to create unified customer profiles and deliver personalized and relevant experiences across all touchpoints.

CRM (Customer relationship management)

Marketing

B2C CRM Our product is a customer relationship management (CRM) tool in Power Apps, designed to optimize the interaction between organizations and their customers. It allows you to record the interactions of different departments with customers, maximizing revenue opportunities and improving loyalty. Our CRM solution horizontally integrates all customer-focused areas of the company, providing a complete 360° view from the first visit to the post-sale.

Call Center

Experiencia del huésped

Ofrece atención profesional y multilingüe a tus huéspedes con un call center especializado en hoteles. Aumenta reservas, fideliza y mejora tu reputación.

Call Me Widget

Marketing

The Call Me widget is a digital tool that allows potential guests to request a phone call directly from the hotel's website, offering a convenient way to contact guests for inquiries, reservations, or personalized assistance.

Captive Portal

Marketing

A hotel captive portal is a login page used on a property's Wi-Fi network to control and manage user access to the internet. This page may require authentication via credentials or acceptance of terms and conditions before granting access to the network, allowing the hotel to offer a secure and personalized Wi-Fi service to its guests.

Cashback for hotels

Sales

Cashback for hotels is a reward system in which guests receive a percentage of their money back after making a reservation or paying for services within the hotel. It's a strategy that incentivizes customer loyalty and encourages future direct bookings with the hotel.

Central reservation system (CRS)

Distribution

A centralized reservation system (CRS) is a platform that allows hotels to efficiently and centrally manage and process room reservations. It integrates room availability, rates, and cancellation policies into a single system, facilitating reservation management, occupancy tracking, and revenue maximization. It also allows for connection with other systems and distribution channels to expand the hotel's visibility and availability.

Channel Manager

Distribution

Channel Manager is a tool that allows hotels to centrally manage room availability and rates across multiple online distribution channels, such as OTAs (Online Travel Agencies), GDS (Global Distribution Systems), and the hotel's own website. It facilitates instant updates across all channels, preventing overbookings and maximizing exposure and room sales.

Channel manager content

Distribution

Channel manager content refers to the information and images distributed through the various sales channels connected to the hotel's channel manager. This includes property details, rates, availability, booking policies, and photographs of the hotel's rooms and facilities. Accurate and engaging content is essential to capturing the attention of potential guests and converting searches into successful bookings.

Chatbot (pre-in-post)

Marketing

The Chatbot (pre-in-post) is an artificial intelligence tool designed to interact with guests before, during, and after their hotel stay. It answers frequently asked questions, offers personalized recommendations, and provides instant assistance 24/7, improving the customer experience and reducing staff workload.

Check-in on tablet

Guest experience

Communication with the guest (in house)

Guest experience

Guest communication (in-house) refers to the direct interaction between hotel staff and guests during their stay. This includes providing services, resolving issues, responding to requests, and receiving feedback to ensure a satisfactory experience. In-house communication plays a crucial role in customer satisfaction and building long-term guest relationships.

Communication with the guest (pre-in-house-post)

Guest experience

Guest communication (pre-in-house-post) encompasses all interactions that take place before, during, and after a guest's stay at the hotel. This includes pre-booking communication to promote services and offers, during-stay interaction to provide assistance and address needs, and post-departure communication to gather feedback and foster loyalty. Pre-in-house-post communication is critical to creating a comprehensive and satisfying guest experience, from the moment they consider making a reservation until after their departure.

Consultoría de transformación digital

Consultoría

Digitaliza tu hotel con una consultoría experta. Optimiza procesos, reduce costes e implementa la tecnología adecuada para cada departamento.

Content manager

Distribution

A content management system for hotel sales channels is a technological tool that allows hotels to centrally create, manage, and distribute all relevant information about their properties across different sales and marketing platforms.

Corporate TV Channel

Operations

A corporate TV channel is an internal communications medium that uses television to broadcast messages, news, updates, and relevant content to employees and hotel staff, with the goal of informing, motivating, and keeping them committed to the organization's vision and values.

Data capture for marketing campaigns

Marketing

Data capture for marketing campaigns involves gathering information about customers and their behaviors to improve the effectiveness of marketing campaigns. This includes demographic data, purchasing preferences, booking history, and online activities, which are used to personalize messages and offers, segment audiences, and measure campaign performance.

Deferred payments

Financial

Deferred payments in hotels are a financing option that allows guests to pay for products and services in installments or deferred installments, rather than paying the full amount at the time of purchase. This system offers guests payment flexibility, allowing them to spread the cost of their stay or consumption over a specific period of time, according to the hotel's established terms and policies. Deferred payments can be managed through billing and payment systems integrated into the hotel's PMS (Property Management System), or through agreements with financial institutions or payment service providers.

Demand events

Marketing

Event demand refers to the number and variety of events that guests and potential customers are interested in hosting or participating in during their stay at the hotel. This can include conferences, conventions, corporate meetings, weddings, banquets, and social events. Understanding event demand is crucial for hotels to tailor their service and venue offerings to the needs and preferences of their target market and maximize revenue-generating opportunities.

Demand for flights

Revenue Management

Flight demand refers to the number and variety of flights that guests and potential customers are interested in using to travel to the hotel's destination. This includes commercial flights, charter flights, private flights, and other air transportation options. Understanding flight demand is important for hotels to collaborate with airlines, travel agencies, and other partners to improve air connectivity to the destination and increase tourist arrivals.

Digital Butler

Guest experience

The digital butler in hotels is an automated assistance and service system that provides information, recommendations, and personalized services to guests through electronic devices such as tablets, smartphones, or virtual assistants. These systems use artificial intelligence (AI) and natural language processing (NLP) to understand and respond to guests' needs and queries, offering a fast, efficient, and personalized customer service experience throughout their hotel stay.

Digital Compendium

Financial

Digital Totem

Marketing

Digital Tourist Lookout

Marketing

The digital tourist viewpoint in hotels is a tool that provides information and recommendations on tourist attractions, activities, events, and points of interest in the area surrounding the hotel. This system can be integrated into the hotel management platform or accessible through mobile devices or interactive terminals in the hotel's common areas. The goal is to offer guests a comprehensive and up-to-date guide to the leisure and tourism options available during their stay, facilitating planning and exploring the city or region.

Digital authorizations

Financial

Digital authorizations for hotels are tools that allow guests to securely and electronically manage their consent and validation for various transactions or processes related to their stay. These authorizations eliminate the need to handle paper documents, facilitating a more efficient and sustainable experience for both the hotel and the guest.

Digital buffet labels

Food and drinks

Digital buffet labels in hotels are electronic displays placed next to food and dishes in the buffet area to display relevant information, such as dish names, ingredients, allergens, nutritional information, and dietary options. These digital labels offer a modern and dynamic presentation of food and can easily adapt to changes in the menu or food availability.

Digital contracts

Sales

Digital marketing

Marketing

Digital marketing in hotels comprises all promotional and advertising strategies and actions carried out through digital media and channels, such as social networks, websites, search engines, email, among others. These strategies include the creation of relevant content, optimization of online presence, social media management, pay-per-click advertising (PPC), email marketing, among others, with the aim of increasing visibility, attracting customers and generating conversions for the hotel.
Academy Hotel SAAS.png

Academy Hotel SAAS: Hotel Technology from A to Z.

Understanding hotel technology without complications: key terms and definitions

At HotelSAAS, we make it easy: find the ideal software for your hotel in two ways. You can filter by department, exploring solutions designed to optimize areas such as reception, housekeeping, or revenue management. Or if you already have a specific software in mind, simply enter its name in our search engine and access all the information about its features, benefits, and integrations. The best hotel technology, just a click away!

Choose your search:

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