Captive Portal
Marketing
A hotel captive portal is a login page used on a property's Wi-Fi network to control and manage user access to the internet. This page may require authentication via credentials or acceptance of terms and conditions before granting access to the network, allowing the hotel to offer a secure and personalized Wi-Fi service to its guests.
Advantages
- Provides secure internet access for hotel guests by requiring authentication or acceptance of terms and conditions before connecting to the property's Wi-Fi network. - Allows the hotel to collect user information, such as email addresses, browsing preferences, and demographic data, which can be used to personalize services and marketing campaigns.
Features
- Customized login portal for the hotel's Wi-Fi network, requiring users to enter credentials or accept terms and conditions before accessing the internet. - Personalization of the login page with hotel branding, relevant information, and special promotions to increase user participation and engagement. - Registration and collection of data from users connecting to the Wi-Fi network, including demographic information, browsing behaviors, and preferences, for use in future marketing strategies and audience segmentation. - Integration with property management systems (PMS) and data analytics tools for a holistic view of guest online behavior and the effectiveness of digital marketing initiatives. - Wi-Fi network security, including user authentication, data encryption, and prevention of unauthorized access, to protect guest privacy and data security and prevent potential network vulnerabilities.
