Business Intelligence
Financial
Business Intelligence (BI) for hotels is a technological solution that allows hoteliers to collect, analyze, and visualize strategic data in real time, improving decision-making across all business areas. Through advanced data analysis tools, customized dashboards, and automated reporting , hotels can optimize operational management, improve profitability, and enhance the guest experience.
Hotel BI software connects with multiple data sources, such as PMS (Property Management System), CRS (Central Reservation System), Channel Manager, online reputation systems, accounting, HR, and more , consolidating all information in one place. This allows for a 360-degree view of the business and the identification of patterns, trends, and opportunities for improvement.
Advantages
Centralization of information . Allows you to unify data from different hotel systems (PMS, CRS, Channel Manager, accounting, online reputation, etc.) into a single dashboard.
Data-driven decision-making . Facilitates more accurate and strategic decisions based on concrete analysis rather than intuition.
Real-time visualization . Provides intuitive dashboards that allow you to view key metrics anytime, anywhere, from any device.
Improved cost control . Identify areas with the highest expenditure and identify savings opportunities in daily operations.
Increase revenue . Analyze demand patterns to optimize pricing and distribution strategies.
Customer segmentation . Identify the most profitable guest profiles and allow for personalized offers and services.
Distribution strategy optimization . Detects the most profitable sales channels and allows you to adjust your sales strategy.
Demand forecasting . Uses historical analysis and trends to anticipate changes in occupancy and revenue.
Increased staff productivity . Reduces the time spent generating manual reports and allows for better allocation of human resources.
Report Automation . Generate detailed reports automatically, eliminating repetitive manual processes.
Department performance analysis . Evaluates the performance of areas such as catering, housekeeping, and maintenance.
Improved inventory management . Analyze supply consumption and help reduce waste in areas such as restaurants and minibars.
Online reputation analysis . Allows you to monitor reviews and comments on platforms such as TripAdvisor, Google Reviews, and social media.
Market trend identification . Provides insight into changing guest preferences and new business opportunities.
Increased competitiveness . Allows the hotel to make data-driven decisions and stay ahead in a highly competitive market.
Features
Integration with multiple systems . It should connect with PMS, CRS, Channel Manager, accounting, online reputation, and other data sources to consolidate information.
Interactive dashboards . Should offer customizable dashboards with real-time key performance indicators (KPIs).
Report automation . It should allow for the automatic generation of periodic reports with detailed analysis without the need for manual processes.
Revenue and profitability analysis . Should include tools to evaluate revenue per room, per customer, per sales channel, and per department.
Operating cost control . This should allow for tracking expenses in areas such as maintenance, housekeeping, food and beverage, and other services.
Customer segmentation . You need to analyze guest behavior to identify profitable segments and customize marketing strategies.
Demand forecasting . You must have predictive analytics models that allow you to anticipate occupancy trends and adjust prices and availability.
Online reputation analysis . You should collect and analyze reviews from platforms like TripAdvisor, Google Reviews, and social media to assess guest satisfaction.
Performance comparison . It should offer benchmarking against historical hotel data and comparison with the competition or the market in general.
Multi-user access and data security . It must allow for the management of different access levels for hotel staff and ensure the protection of sensitive information.
