CDP (Customer Data Platform)

Fideltour's CDP unifies all guest data into a single profile, regardless of its source: PMS, booking engine, Wi-Fi, campaigns, or surveys.

This allows each hotel to gain a deep understanding of its guests, segment them precisely, and activate personalized actions without relying on external tools.

In short: it transforms scattered data into actionable insights to build loyalty and increase sales.

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Product Features

Data unification: It gathers information from all sources in the hotel ecosystem and combines it into a single profile for each guest.
Advanced segmentation: Create dynamic segments based on behavior, spending, origin, preferences, or stay history.
Campaign automation: Connect the CDP with the CRM to launch automated and personalized communications based on the guest journey .
360° Customer History: View all interactions (emails, bookings, campaigns, reviews) in one place.
Data quality control: identifies duplicates, corrects errors, and ensures that the database is always clean and up-to-date.
Integration with marketing channels: synchronize segments with channels such as email, SMS, web push or WhatsApp.
GDPR compliance: manage consents and privacy with complete security.

Learn about their product through an interview with HotelSAAS

At HotelSAAS, we put ourselves in the hotelier's shoes and ask them everything you need to know so you can decide if you really need their product.