What technology is used to increase direct sales in hotels?

Direct sales are the dream goal for every hotelier. Not depending on third-party commissions, having greater customer control, and improving profitability... sounds good, right? But how do you achieve it? The key lies in the right technology , integrated and aligned with your marketing and distribution strategy.

In this post, we'll share the technology to increase direct sales for all types of hotels and thus reduce sales commissions for different channels. From the booking engine to post-stay loyalty, each tool has its role. Let's get to it!

Index. Technology to increase direct sales.

1. Optimized booking engine

2. Channel manager with parity control

3. Price comparator or rate shopper

4. Web design focused on conversion

5. Chatbots and immediate attention

6. Marketing automation and email marketing

7. Loyalty solutions

8. Business Intelligence

9. Conclusion and next steps

1.Optimized booking engine

The booking engine is the heart of direct sales. It's the tool that converts visits to your website into confirmed reservations. Therefore, it must be visually appealing, highly intuitive, well-adapted to mobile devices, offer fast loading, and display transparent prices.

Additionally, you should make it easy for guests to personalize their reservation with extras or promotional codes. The easier and faster the experience, the greater the conversion .

👉 At HotelSAAS, you can find the basic features and advantages of the best hotel booking engines. Discover them here.

2. Channel manager with parity control

Although channel managers are primarily associated with OTA distribution, their role in direct sales is key. Why? Because it allows you to control price parity and prevent Booking, Expedia, or other OTAs from showing more attractive rates than those on your official website.

Plus, good synchronization prevents overbooking and keeps availability up-to-date across all channels, including your own website.

👉 Do you want to keep track of your prices and availability? At HotelSAAS, we show you the minimum features a good channel manager should have, as well as the best providers of this product. Discover them here.

3. Price comparator or Rate shopper

The price comparison tool, or "price check," is that small detail that can make the difference between winning or losing a reservation. It's a widget that, from your booking engine, shows visitors that your website has the best price guaranteed compared to Booking.com, Expedia, and other channels.

It's an elegant way to prevent customers from leaving your page to "check prices" on their own and end up booking elsewhere.

👉 At HotelSAAS, you'll find integrable price comparison tools that strengthen guest confidence and increase conversions. Check out the benefits and discover which providers offer these solutions for your type of accommodation. Discover them here.

4. Web design focused on conversion

Having a visually appealing website is important, but not enough. Your website design should be designed to convert visitors into bookings . This means it should be fast, clear, intuitive, and action-oriented.

Always visible booking buttons, easy navigation, high-quality images, clear information on prices and benefits of booking directly… Everything counts. Furthermore, a good website design must be fully mobile-friendly , as most searches and bookings are made from smartphones.

It's also key that it's well-integrated with the booking engine, without interruptions, redirects, or slow loading times that cause users to abandon the process.

👉 At HotelSAAS, you can find providers specializing in hotel website design, with SEO-optimized templates, conversion-focused structures, and seamless integration with your booking system. Discover the minimum features a good hotel website should have and find the design that best suits your brand.

5. Chatbots and immediate attention

Many users don't book simply because they have questions . A chatbot allows them to get quick answers without having to send an email or call. And if the chatbot is connected to your booking engine, it can even guide them directly to a conversion.

Plus, the chatbot works 24/7, meaning you never miss a sales opportunity , even outside of booking team hours.

👉 At HotelSAAS, we offer specialized chatbots for the hotel industry, with direct booking capabilities, multilingual support, and automation of common tasks. Discover them here.

6. Marketing automation and email marketing (from your hotel CRM)

Did you know that a good email marketing strategy can recover lost reservations and generate new ones with very little effort? The key is automation and personalization . And the good news is that today you can do it all from a hotel CRM , without technical complications or the need for multiple platforms.

With a CRM, you can send automated emails to users who have visited your website but haven't booked, to past guests with a special offer for repeat visitors, or to those who have made a reservation with an upselling proposal. You can also segment by language, date, channel of origin, and many other criteria—all automatically and personalized.

Additionally, many CRMs include reports on opens, clicks, and conversions so you can measure exactly which actions are working.

👉 At HotelSAAS, you can discover the best CRMs for hotels , with specific features to automate your campaigns, track leads, and increase direct conversions. Check out their advantages and key features, and find the provider that's right for your hotel: 🔗 See hotel CRMs at HotelSAAS

7. Loyalty solutions

Do you want your guests to always book through your website? Then you need a loyalty program with exclusive benefits. It could be a club with secret discounts, VIP services, or points accumulation. The key is to offer something guests won't find on Booking.com or Expedia .

These types of solutions not only increase repeat bookings, but also encourage word of mouth and new customer acquisition.

👉 At HotelSAAS, you can discover loyalty technologies designed for independent and chain hotels, comparing features like simple registration, points accumulation, and personalized benefits. Choose the provider that best suits your profile.

8. Business Intelligence

Making decisions without data is like driving with your eyes closed. With a Business Intelligence solution , you can analyze your customers' behavior, identify the most profitable channels, understand your website's conversions, and optimize every euro invested.

Did your Google Ads campaign work? Did your reopening email generate bookings? From which country do mobile users convert the most? All those answers are in the data.

👉 Do you want to understand your business in detail? With HotelSAAS, you can compare hotel-specific Business Intelligence tools, learn which KPIs you should track, and find providers that help you transform data into smart decisions.

Conclusion

Increasing direct sales doesn't depend on a single solution. It's the sum of many components: well-chosen technology, effective communication, seamless integrations, and a constant focus on conversion.

From the booking engine to Business Intelligence, each tool plays its part in this puzzle. And at HotelSAAS, we make it easy: you can compare providers, features, and benefits of each technology and choose the one that best suits your hotel or accommodation.

👉 Explore our marketplace now and find your next tool to boost your direct bookings: 🔗 www.hotelsaas.es

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