Price Matcher Widget
Marketing
The Price Match widget is a digital tool that allows hotels to show potential guests that the price offered on their website is the same or better than that offered through other distribution channels, encouraging direct bookings and ensuring price parity.
Advantages
- Increase direct bookings by offering potential guests the guarantee that they are getting the best price when booking through the hotel's official website. - Improve the hotel's competitiveness by matching or exceeding prices offered through other distribution channels, avoiding sales cannibalization and customer loss.
Features
Guarantees users will receive the best available price when booking directly on the hotel's website by offering a price match policy that matches or beats rates offered by third parties and external booking platforms. Actively monitors room prices across different distribution channels and compares the data with rates published on the hotel's website to identify price match opportunities and ensure users receive a competitive and attractive offer when booking directly. Presents clear and transparent information about the price match policy, including eligibility conditions, application procedures, and applicable restrictions, so users feel safe and confident when booking online. Processes price match requests quickly and efficiently, using algorithms and automated tools to verify the validity and availability of competing rates and apply discounts or special offers as needed to match or beat the offer found. Clearly communicate the outcome of price match requests to users, offering instant confirmation of the price match and providing details on additional benefits they can receive when booking directly, such as flexible cancellation policies, room upgrades, and exclusive discounts.