Upselling
Revenue Management
Advantages
- Increase hotel revenue by encouraging the purchase of complementary services or upgrades during a reservation or stay. - Improve guest satisfaction by offering value-added options that can enhance their stay and satisfaction. - Help optimize hotel occupancy and profitability by taking advantage of upselling opportunities and maximizing spend per guest.
Features
Personalization: Ability to offer personalized offers based on guest booking history and preferences. Guest Segmentation: Functionality to segment guests based on different criteria, such as room type booked, booking frequency, or guest profile. Automation: Process automation to send upselling offers in a timely and efficient manner. PMS Integration: Integration with the hotel's property management system (PMS) to access real-time booking data and guest profiles. Monitoring and Analytics: Tools to monitor the performance of upselling offers and analyze their impact on revenue and guest satisfaction. Inventory Management: Functionality to manage the inventory of additional services available for upselling, such as rooms with special views, room upgrade packages, etc. Reporting and Metrics: Generation of detailed reports on upsell sales, conversion rates, and other key metrics. Intuitive User Interface: Easy-to-use interface for both hotel staff and guests, making it easy to navigate and select upselling offers. Integration with communication channels: Integration with communication channels such as email, text messages, or hotel mobile apps to effectively send upselling offers. Guest feedback: Functionality to collect guest comments and opinions on upselling offers to continuously improve the hotel's upselling strategy.
