Cashback for hotels
Sales
Cashback for hotels is a reward system in which guests receive a percentage of their money back after making a reservation or paying for services within the hotel. It's a strategy that incentivizes customer loyalty and encourages future direct bookings with the hotel.
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Advantages
Increase guest loyalty: Encourage guests to return to the hotel to take advantage of their accumulated balance or future cashback promotions.
Promote direct bookings: Guests prefer to book directly with the hotel to ensure they receive cashback benefits, reducing their reliance on intermediaries like OTAs (Online Travel Agencies).
Added value compared to the competition: By offering a tangible reward, the hotel can differentiate itself from others that only offer discounts or upgrades.
Increased spending on in-house services: Guests may be more motivated to spend within the hotel, knowing that a portion of their spending will be returned to them.
Customer behavior data: By monitoring cashback usage, hotels can gain valuable insight into their guests' preferences and spending habits.
Features
Cashback on Reservations and Services: Guests receive a percentage of cashback on reservations, food services, spa, and other services offered by the hotel.
Digital wallet or cumulative points: Cashback can be accumulated in a digital wallet or points system in the customer's account, which can be redeemed for future reservations or services.
Personalized Offers: Based on your rewards and booking history, the system can offer specific promotions or higher cashback percentages for stays during off-peak periods.
Integration into the hotel's CRM or PMS: Allows the hotel to manage cashback along with other guest activities and preferences.
Redemption at multiple hotels in the chain: In the case of hotel chains, accumulated points or cashback can be used at different locations within the same chain, thus encouraging brand loyalty.
