A direct sales widget is a tool embedded in the website that actively encourages the user to book the hotel. Strategically located at key points in the search, it can highlight special offers, relevant information or other elements that the hotelier chooses. For hotels, this widget provides the advantage of receiving direct reservations, avoiding third-party commissions and maintaining greater control over the reservation process. Additionally, it allows them to offer special promotions or personalized packages directly to users, promoting customer loyalty and satisfaction. Ultimately, this widget improves the user experience on the hotel website by providing a seamless booking process and greater transparency on availability and rates.