Software
Software
Software
Service
Software
Hardware
Room Selection
Sales
Room Selection is a technological solution that integrates an interactive map into the hotel's website, showing the detailed location of each room, its specific features, and real-time availability. Guests can view options based on criteria such as views, proximity to certain amenities, orientation, or size , allowing them to make informed decisions and ensuring a more personalized experience.
This functionality translates into an increase in direct bookings , as guests have a clear reason to book through the hotel's website instead of going through an OTA, where they can only select a general category without knowing the details of the assigned room.
Advantages
1. Increase direct bookings: Allow guests to book exactly the room they want, incentivizing them to book directly on the hotel's website rather than through an OTA.
2. Greater control over the guest relationship: The hotel directly manages communication with the guest from the outset, without relying on third parties, allowing for a personalized experience and building customer loyalty.
3. Increased RevPAR (Revenue per Available Room): Guests are willing to pay more to choose their exact room, allowing for effective upselling and increased revenue per booking.
4. Differentiation from the competition: Offering an interactive room map with detailed information (views, size, location, amenities) is a competitive advantage over hotels that only display standard categories.
5. Reduced distribution costs: Less dependence on OTAs means lower commissions to pay, which improves profitability per booking.
6. Increased guest loyalty and satisfaction: Guests appreciate the ability to choose their exact room, which improves their experience and increases the likelihood of repeat stays.
7. Reduction in incidents and complaints at reception: When guests choose their room, complaints about unexpected room assignments or dissatisfaction with the view, location, or room features are reduced.
8. Improved availability and occupancy management: The hotel can optimize room allocation based on demand and maximize occupancy in the most profitable categories.
9. Personalization of service from the moment you book: By knowing what type of room each guest chooses, the hotel can anticipate their needs and offer additional services or personalized promotions.
10. Integration with direct marketing strategies: Hotels can use room selection as an incentive in email marketing campaigns, loyalty programs, and retargeting strategies to encourage direct bookings.
11. Generating valuable data on customer preferences
The hotel can analyze which rooms are most in-demand, which attributes guests value most, and adjust its revenue management strategy accordingly.
12. Increased perceived brand value: Implementing an innovative room selection system positions the hotel as modern and focused on the guest experience, which reinforces its reputation and brand value.
Features
For room selection software to be truly effective in optimizing direct bookings and reducing OTA intermediation, it is essential that it has several key features. These characteristics ensure a better experience for both the hotel and the guest and maximize return on investment.
Real-time interactive map: It should offer a visual and dynamic map of the hotel where guests can see room availability in real time, making it easier to choose according to their preferences.
Advanced search filters: The system should allow guests to filter rooms by criteria such as views (ocean, city, garden, pool), floor or location in the hotel, bed size and type, proximity to certain amenities (elevator, spa, restaurant), and accessible rooms.
Integration with the hotel's booking engine: To ensure a smooth purchasing process, the software must be fully integrated with the booking engine, avoiding unnecessary redirects and ensuring real-time availability.
Upselling and cross-selling options: It's essential that the system allows for offering superior rooms or rooms with additional services for an extra cost, boosting the hotel's profitability.
PMS and Channel Manager Compatibility: The software should connect efficiently with the hotel's PMS (Property Management System) and channel manager, ensuring automated inventory management and avoiding overbooking.
Rate and Condition Personalization: The hotel should be able to set dynamic rates, applying differentiated prices based on demand, season, or room location.
Guest preference recording: To enhance loyalty, the system should save guest preferences and allow them to select similar or favorite rooms for future stays.
Mobile-friendly: It must have a responsive and mobile-optimized design, allowing guests to select their room from any device.
Automated confirmations and reminders: The system should send automatic confirmations after room selection, as well as reminders prior to the guest's arrival.
Usage Analysis and Reporting: It's essential that the software offers detailed reports on the most in-demand rooms, selection patterns, and key metrics to improve your revenue management strategy.
