Metasearch engines are online platforms that allow users to search and compare different accommodation options across multiple websites and travel agencies in one place. 

These tools provide search results with detailed information on hotel prices, availability and location.

Appearing in the main metasearch engines provides greater visibility and exposure to a wide audience of users who use these metasearch engines to search for accommodation options. This increases the chances of capturing the attention of potential guests and generating more direct bookings.

In addition, being present in metasearch engines helps increase competition in the market. By comparing itself to other hotels in terms of price, location and services, the hotel can demonstrate its value proposition and stand out to users.

Another advantage is the ability to adjust and optimize rates in real time. Metasearch engines allow hotels to quickly update and adjust prices, making it easier to manage pricing strategy and maximize revenue.

Likewise, metasearch engines provide access to data and analysis that allows you to better understand customer behavior and make adjustments to your marketing and promotion strategy.