Barceló Hotels & Resorts is one of Spain's largest hotel chains, founded in 1931 and with more than 250 hotels in over 20 countries . The chain offers accommodations in key destinations such as Europe, America, Africa, and the Middle East , with a wide range of 4- and 5-star hotels.

Barceló stands out for its focus on technological innovation within the hotel sector. They have implemented advanced digital solutions, such as online check-in , mobile apps for stay management, and artificial intelligence and big data systems to improve service personalization. Additionally, Barceló has invested in sustainable energy technologies and the digitalization of operational processes to optimize the customer experience and operational efficiency.

The chain caters to both leisure and business travel, offering hotels in urban destinations and resorts in idyllic settings, with a clear commitment to digital transformation and sustainability across all its properties.