Turismo Madrid is the entity responsible for promoting Madrid as a tourist destination. It is part of the Madrid City Council and works to attract visitors, both national and international, by highlighting the diverse cultural, culinary, and leisure offerings the city has to offer.

In terms of technology , Turismo Madrid has integrated several digital solutions to improve the traveler experience. They have developed digital platforms and mobile applications that provide up-to-date information on events, tourist routes, and attractions in the city. They also use big data and analytical tools to better understand tourist preferences and behaviors, allowing them to optimize their tourism promotion and offering strategies.

They have also implemented augmented reality systems and interactive maps to facilitate navigation throughout the city and enrich the visitor experience. Their technological approach seeks to make Madrid a more accessible and attractive destination, leveraging innovations to attract and satisfy modern tourists.