Exclusive interview with Biel Martí , Commercial Director of Summun Hotel Group , where we discuss the main technological challenges in the hotel industry . Discover the innovative commercial strategies Summun implements and how the company adapts to an ever-evolving hotel environment . Don't miss his vision on the future of the hotel sector and the technological changes that are transforming luxury hospitality .

Summun Hotel Group is a renowned tourism and services company that has been dedicated to providing exceptional service to its guests since 1986. With roots in Mallorca , Summun has undergone significant expansion, currently managing 12 hotels located in unique destinations such as Mallorca, Madrid, Barcelona, Girona, Toledo, Menorca, and Medellín (Colombia) . Each property reflects the group's commitment to excellence in hospitality , offering luxurious and comfortable experiences tailored to the needs of each traveler.

With more than 250 employees , Summun Hotel Group combines tradition and innovation in its services, making guest well-being its top priority. The company continues to evolve, offering personalized experiences and exclusive services in unique settings. Summun's dedication to sustainability , quality of service , and cutting-edge technology has cemented its position as a benchmark in the tourism industry.

Since its founding, Summun Hotel Group's mission has been to guarantee memorable stays, always maintaining its philosophy of excellence . Each of its strategically located hotels, offering unique offerings, is designed to offer guests the finest in luxury hospitality .