ITB Berlin

March 4-6, 2025

ITB Berlin is the leading trade fair for global tourism. An essential event for discovering trends and opportunities in the tourism industry.

ITB Berlin 2025 will take place from March 4th to 6th at the Berlin ExpoCenter City, once again consolidating its position as the world's leading trade fair for the tourism and travel industry. Under the motto "The world of travel lives here," the event brings together more than 5,600 exhibitors and 100,000 visitors from over 190 countries. ITB is an essential platform for networking and business development, covering multiple segments such as adventure tourism, LGBTQ+ travel, medical tourism, and travel technology. It will also feature the ITB Berlin Convention, the largest think tank in the travel industry, where experts will discuss trends and innovation in the sector.

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ITB Berlin 2024: The global tourism fair

ITB Berlin 2024 is the benchmark event for the global tourism industry and will take place from March 5-7, 2024, at the Berlin ExpoCenter City , Germany. With more than 5,600 exhibitors from 190 countries and an expected attendance of 100,000 people , ITB Berlin has established itself as the world’s largest tourism trade fair since its founding in 1966. It is a meeting point for professionals in the sector, from travel agencies to tour operators, destinations, technology providers and many other areas of global tourism.

Main theme and focus of ITB Berlin 2024

This year's central theme is technology and sustainability , with a strong focus on how these trends are shaping the future of tourism. Under the theme "Take Travel Technology to the Next Level ," ITB Berlin will provide a platform for the industry's leading technology innovators to showcase advanced solutions, such as artificial intelligence, augmented reality, and predictive analytics tools, designed to transform the travel experience.

The travel technology pavilions will span five halls, featuring major companies such as Amadeus, Sabre, Booking.com , Airbnb, and Expedia , as well as new startups looking to revolutionize the industry.

ITB Berlin Convention

One of ITB's biggest draws is its annual convention , which this year will attract 24,000 attendees with a focus on key topics such as digital transformation , sustainability , and emerging traveler demands . The convention is known for its panels and keynote addresses from industry leaders, who will share their insights on the challenges and opportunities facing the sector in a post-pandemic world.

Additionally, the eTravel Stage will be the ideal venue for those interested in learning about the latest technological trends, with presentations on how artificial intelligence and travel personalization are redefining the way people plan and enjoy their travel experiences.

Networking and business opportunities

The event offers multiple networking opportunities for attendees to connect with global industry decision-makers. The ITB Buyers Circle , an exclusive platform for buyers, offers privileged access to the best business opportunities with a focus on emerging markets and key segments , such as luxury travel, LGBTQ+, wellness, and responsible tourism.

Specialized pavilions and activities

ITB Berlin 2024 will feature dedicated pavilions, including the new MICE HUB , where key players in the meetings, incentives, conference, and exhibition tourism sectors will gather. The growing medical tourism sector will also be highlighted , with exhibitors from countries such as Slovenia and Croatia showcasing their latest developments in health and wellness. Additionally, the Cultural Lounge will have a dedicated space for cultural tourism, with museums, festivals, and regions presenting their offerings to an international audience.

ITB Berlin 2024 is the unmissable event for all those who want to learn about the latest trends, innovations, and opportunities in global tourism. From technology to sustainability, this event brings together everything the future of tourism has to offer.