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IBTM World
November 19-21, 2024
IBTM World is the global event for business tourism. Connect with leaders and explore the latest innovations in the MICE sector.
IBTM World 2025 will be held from November 19th to 21st at Fira Barcelona Gran Via, bringing together more than 12,000 professionals from the meetings, conferences, and events (MICE) industry. This global event is designed to inspire professionals to deliver exceptional experiences, connecting them with more than 2,500 quality destinations and suppliers from around the world. Attendees will have the opportunity to make strategic connections through face-to-face meetings, discover the latest innovations in the sector, and participate in educational sessions led by experts. With a focus on innovation and collaboration, IBTM World is the ideal place to generate new ideas and advance the business objectives of companies in the MICE sector.
IBTM World 2024: The leading event for the meetings and events industry
IBTM World 2024 will be held from November 19-21, 2024, at the Fira Barcelona Gran Via in Barcelona, Spain. The event is recognized as one of the world's leading trade shows for the meetings, incentives, conferences, and events (MICE) industry, attracting professionals from over 150 countries to explore business opportunities, learn about the latest innovations, and make key connections.
A global platform for the MICE industry
IBTM World brings together more than 2,500 exhibitors representing destinations, hotels, and event service providers from around the world. This annual event is a unique opportunity for industry professionals to discover emerging trends, from technology solutions to customer experience strategies . Attendees can participate in more than 132,000 business meetings organized through its advanced appointment system, ensuring effective encounters with key buyers and suppliers.
Innovation and conference program
The IBTM World 2024 conference program will include sessions dedicated to innovation , experience design , social responsibility , and marketing in the events industry. A highlight will be the Exceptional Experiences Programme , designed specifically for in-house event and marketing professionals of global brands. Additionally, IBTM World will continue its #peoplepowered campaign , putting people and collaboration at the heart of the event.
Networking opportunities
IBTM World is an unparalleled networking platform where MICE professionals can build long-term business connections, collaborate on new projects, and discover industry best practices. Twelve thousand industry professionals , including more than 2,650 buyers , are expected to attend . The fair will also hold its traditional Welcome Party for all participants, a social event marking the start of three days of collaboration and innovation.
20th Anniversary Celebration in Barcelona
In 2024, IBTM World will celebrate its 20th anniversary in Barcelona. To commemorate this occasion, a series of special activities have been planned, including the participation of key suppliers and exhibitors who have been supporting the event since its arrival in the city. Additionally, local businesses will be highlighted and a unique experience will be offered with stalls selling tapas and artisanal products from Barcelona.
IBTM World 2024 is the essential event for meetings and events industry professionals looking to stay ahead of the latest trends and technologies. With an extensive program, cutting-edge innovations, and multiple business opportunities, this event is key to the growth of the MICE industry.
