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Marketing consulting

What is it?


The main objective of a marketing consultancy ishelp the hotel stand out in a competitive market, attract more guests and achieve sustainable growth through effective marketing strategies. 

Some of the activities and services that a hotel marketing consultancy can offer: 

Market analysis:Conducts research and analysis to understand the market in which the hotel operates, identifying competition, market trends and growth opportunities. 

Strategies development: Designs personalized marketing strategies adapted to the hotel's needs, defining the objectives, target audience and key messages. These strategies can include digital marketing, content marketing, influencer marketing, advertising, public relations, and more. 

Optimization of online presence:Help the hotel improve its Internet presence, both on its website and on booking platforms and social networks. This may involve website optimization, social media profile management, implementing SEO (search engine optimization) strategies, and online reputation management. 

Advertising campaign management: Plan and execute effective online and offline advertising campaigns, using various advertising channels such as Google Ads, social networks, press advertisements, among others. Monitor and analyze campaign results to make adjustments and improvements. 

Content generation:Help the hotel create relevant and attractive content for its communication channels, including blogs, social networks, newsletters and promotional material. This may include copywriting, graphic design and production of audiovisual materials. 

Customer relationship management: Develop strategies to improve communication and relationships with customers, including loyalty programs, customer service, feedback and complaint management, among others. 

Analysis and monitoring of results: Use tools and metrics to measure the performance of implemented marketing strategies and track results. Performs data analysis to identify areas for improvement and growth opportunities.

What do I need it for? 

✴️ Increase direct sales

✴️ Make my hotel known on the Internet

✴️ Personalized advice

Marketing consulting

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